About

Jocelyn Ruiz is a Business Broker and co-owner of First Choice Business Brokers, helping business owners confidentially prepare for and sell the businesses they have built.

With a real estate career dating back to 1989, Jocelyn brings decades of transaction, negotiation, and client advisory experience to business sales. She works closely with owners who are considering retirement, succession, relocation, or simply beginning to explore what a future exit could look like.

Jocelyn assists with business sale preparation, pricing and market positioning, confidential marketing, buyer screening, negotiations, due diligence coordination, and the transaction process through closing. She also works with qualified buyers seeking established businesses and helps connect them with appropriate financing and professional resources when needed.

Her primary focus includes healthcare and medical practices, dental practices, medspas and wellness businesses, skilled trades and home services, restaurants and hospitality, professional and service businesses, logistics, construction, and manufacturing.

Jocelyn serves business owners and buyers throughout Southern California and across California.

“I help business owners sell what they built.”

Confidential consultations are complimentary.